With our Online Press Kit service we can cost-effectively host your trade show marketing collateral online that will make an impact on the media and your target audiences during an event. Ditching paper collateral saves time, money, trees and frees up valuable booth space.
The Online Press Kit hosts your company’s product information, white papers, news releases, logos, images, videos and other supporting materials and will be available for the media and interested business leads, 24/7. VPO promotes your Online Press Kit news to our extensive, industry-specific international media lists and sends you reports containing data on how viewers interacted with your press kit content. Below are our 3 available online press kit levels:
| Micro | Standard | Premium | |
|---|---|---|---|
| Pricing | $399 | $699 | $999 |
| Design | |||
| Logo, company description and contact info display | ✔ | ✔ | ✔ |
| Choice of Design Template | ✔ | ✔ | |
| Photo Slide Show | ✔ | ||
| Document Posting | |||
| #of Documents* | 3 | 6 | 10 |
| Ability to post multimedia | ✔ | ✔ | ✔ |
| Ability to post multimedia with news releases | ✔ | ✔ | |
| Social/ content distribution | |||
| Social sharing buttons on press kit | ✔ | ✔ | ✔ |
| RSS feed for news releases | ✔ | ✔ | ✔ |
| Email Alerts sent when news releases are posted to your press kit | ✔ | ✔ | ✔ |
| Company Social media feed display | ✔ | ✔ | |
| Auto post press kit content to company social accounts | ✔ | ✔ | |
| Lead Generation form for easy lead gathering or addition of call to action buttons | ✔ | ||
| SEO | |||
| Mobile friendly viewing (responsive design) | ✔ | ✔ | ✔ |
| Special SEO Optimization Tools | ✔ | ||
| Customized URLs for each press kit page | ✔ | ||
*Additional documents can be purchased for each option for $80 per file
In addition to hosting your trade show marketing collateral in an online press kit, you can also distribute your trade show news to thousands of media, websites and trade publications through PR Newswire, the world’s largest distribution network.
Combine a Standard Online Press Kit with a PR Newswire distribution by purchasing one of the following packages:
European Exposure Package - $1750
Includes
Standard Online Press Kit
Plus, a PR Newswire Western Europe press release*, which includes:
• Full text translation and delivery in English, French, German and Spanish
• Distribution to major general media including print and broadcast via national news agencies**
• Includes one free trade category distribution
• Post show reports
Global Web Visibility - $1080
Includes
Standard Online Press Kit
Plus, a PR Newswire Global WebMax Plus release, which includes:
Multimedia Exposure Package - $1,975
National Exposure Package
Plus:
* Average turnaround time is between 3-4 hours
Extras:Add Multimedia Extend engagement by adding an image or video to your release that will be embedded on the release and appear on up to 2,500 websites that display PR Newswire content
Add media monitoring Track your print, online, social and broadcast media coverage through Media Vantage clipping: - News Monitoring***
***Media Vantage News Monitoring includes monitoring of up to 3 key words for 30 days and a summary report |
| Global Web Visibility - $1080 | European Exposure Package - $1750 | National Media and Consumer Package PLUS - $1,975** | |
|---|---|---|---|
| Standard Online Press Kit | ✔ | ✔ | ✔ |
| 1 PR Newswire Release | |||
| Distribution to websites in Europe and Asia and to 5,000+ US web sites | ✔ | ✔ | |
| Distribution to 16 countries with full text translation and delivery in English, French, German and Spanish | ✔ | ||
| Multimedia | |||
| 1 Photo (appears as a link in the release – not embedded) | ✔ | ||
| Photo, video, PDFs, audio, logos (up to 3). Photos, logos and videos are embedded into the release. | ✔ | ||
| Add-ons | |||
| Basic Photo or Video - $325 | O | O | |
| Media Vantage Clipping - $350 | O | O | O |
O= optional
**Additional multimedia assets can be added to this package for $299 per asset
